A company that desires to safeguard its innovations and brands - to take on competitors and counterfeiters - abroad requires an international IP strategy. Strong trademarks and judicious securing of key patents and designs factor significantly in the IP mix, as well as strategies to deal the ease of infringement of ideas, the growing complexities of Internet-related intellectual property (e.g., domain names), the global counterfeit and piracy problem, and other IP challenges that face international companies.
We understand the unique requirements of such companies and with our extensive experience, know-how, and resources can guide you through the myriads of hurdles that can impede a foreign firm from succeeding in the Korean legal and business environment. From providing counsel on specific IP matters to strategic consultation in fully leveraging your IP portfolio, we, at HANA, can be a partner helping you achieve your business objectives in Korea, and beyond. |
