About >Industry Focus

 

 

 

Our areas of expertise include:

  • Internet & E-commerce (Business Model)
  • Software & IT
  • Electronics
  • Machinery
  • Metallurgy
  • Pharmaceuticals
  • Biotechnology
  • Petrochemicals
  • Agrochemicals & Food Additives
  • Polymers

Featured Industry Focus: the Internet and the Business Model Patent

We, at HANA, have consciously developed in-house personnel and expertise in this burgeoning area of IP law. The business model (method) patent is generally applicable to Internet and software companies and protects their proprietary computer-generated processes (e.g., a unique sales method). If granted, it can confer significant competitive advantages to the patent owner, as it has for companies like Yahoo! and Priceline, whose business method patents are central to their advertising/marketing. We are recognized as a trailblazer in this area of IP in Korea, successfully arguing significant cases involving major Internet players.

Featured Industry Focus: Pharmaceuticals & Biotechnology

The Pharmaceuticals & Biotechnology sector is challenging with stiff competition and an ever-increasing need to innovate but potentially highly profitable. And pundits predict that more and more biopharmaceutical manufacturers will look for outsourcing partners in Korea to ease price pressures. A critical concern, however, is sufficient IP protection, the lack of which makes countries such as China and India less desirable markets. With our expertise in Pharmaceuticals & Biotechnology and in securing patent rights, HANA is well-positioned to meet the needs of the incoming biopharmaceutical companies.